Social Media Marketing
Engage users and expand your audience with a strategic social media engagement strategy.
Social Media Process
Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals.
Project Brief
Define client information & business goals along with all required information to properly complete discovery process
Paid Media Audit
Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics
Keyword Research
Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit
Competitive Analysis
Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk
Paid Media Strategy
Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance
Brief Content Implementation
Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks
Advertising Implementation
Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget
Community Management
Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers
Monthly Performance Report
Define client information & business goals along with all required information to properly complete discovery process
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved
We Leverage Social Media to Engage
Your Audience and Increase Sales
Engage Customers in Meaningful Conversations
Businesses can’t afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.
Provide Instantaneous Customer Service
Social media allows companies to instantaneously deal with customer service issues. This can be done directly, by offering clear channels of communication for customers to register complaints, concerns, and suggestions. It can also be done proactively, by monitoring what people are saying about your brand online.
Engage Visitors by Having them Contribute Content
A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness.
Provide Exclusive Offers & Discounts to Your Audience
People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.
Put a Human Face on a Big Company
Huge corporations can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to the general public.
Social Media Integration
Social Media Marketing offers great advantages when it comes to targeting a brand’s target audience. There are a number of techniques you can use to efficiently reach your desired audience:
Easily share content through Twitter, Facebook, and hundreds of other Web 2.0 websites
Effortlessly create site accounts and logins with Facebook Open Graph
Quickly create bookmarks to your site through use of readily available social media tools
Leverage influential capabilities of social media by integrating Facebook on ecommerce websites
Channels for Social Media Integration
Account Login / Registration
Facebook Connect / Open Graph
Google Connect
Twitter Connect
OpenID
Community Building
Facebook Friend Connect
Google Friend Connect
Onsite Content
Twitter Status RSS Feeds
Google Profile
Facebook Profile Badge
Examples of Social Media Integration
Goal
A women’s online magazine wishes to better connect its users to each other and make it easier for them to login and share stories and comments with the rest of the world.
Solution
Blue Fountain Media integrates both Twitter Connect & Facebook Connect (now called Open Graph) to allow users to log in using either system. Now readers can easily “Like” stories, notifying their friend automatically. Readers can also connect with other Facebook users who read similar stories.
Social Media Mistakes
People are connected to each other more than ever before on social media platforms, engaging in conversations about your brand and industry. As a result, it’s no surprise that social media campaigns can be a bit overwhelming, but if you stay clear of these common mistakes you’ll be well on your way to effective social media marketing.