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Does your business use Google AdWords? Here’s why it should

Digital marketing, SEO campaigns, and online advertising are tough—especially for small businesses. Given the wide range of digital advertising options, using with a proven, versatile platform is the best strategy for quick growth. Enter: Google AdWords. AdWords has existed for more than a decade, but it has evolved to now be considered a digital essential in advertising.

Getting spotted on Google is one of the first steps you can take to get your name out there online. Using Google AdWords helps to speed up the process. AdWords allows you to bid (competing with your competition) on keywords that’ll put your business at the top of the search engine results when someone goes to Google to search for the product or service you offer.  Using Depending on the amount of money you are willing to pay, AdWords allows you to quickly get in front of our customers at the top of search results, compared to months or longer when you rely on search engine optimization (SEO) to get to the top of the search pages.  AdWords is great for increasing your online visibility and the number of potential customers you’re able to reach.  The fact that it’s pay-per-click means you will only pay for the people who click on your ads and go to your landing page or website.

There are several benefits why any business, especially startups, should include Google AdWords as part of the overall digital marketing strategy:

1. Access to data

Google Adwords allows business owners to gather consumer information, including interests and behaviors, to refine your marketing approach for a successful campaign. As a small business, you have to know you are competing with SEO experts and you have to get yourself seen by customers at the exact time they are looking for related information, products, services, and/or locations.

2. Reach top quality visitors and leads

As the most popular search engines worldwide, Google has a massive capacity for reach. Google garners massive volumes of traffic each day, and as you work with Adwords, you are listed among relevant searches within this lead pool. As only relevant searches make the cut, your ad will be seen by only those who are specifically using your keywords.

3. Get Higher Ranking and Return on Investment (ROI)

Due to competition and proofing time, relying solely on SEO may not yield the best results, as it takes time to be natively ranked on Google. However, Adwords is completely different; adverts appear the moment you go live, allowing you to quickly determine whether or not your ads are working. If not, tactics can be promptly altered.

4. Great Flexibility

Adwords is extremely flexible and can be tailored to work for almost any business. Through other related tools like Google Analytics, you can match specific keywords to your website—for example, a phrase like “Cincinnati SEO experts.” Instead of splitting this word into generic keywords, people can now search for a more specific terminology. The Adwords platform further allows advertisers to display essential features like product images, logos, links and contact information. Also, you can filter your audiences based on language, location, time and browser through a function known as geo-targeting.

5. It’s easily measurable

Advertisers can easily measure their marketing campaigns through Google Adwords. The platform’s transparency allows you to analyze metrics and improve your strategy.

Advertisers are able to determine ROI and evaluate the different features to better build a brand. For example, the number of impressions, clicks, click-through rates, costs per click, conversions, and costs per purchase are some of the factors that will help you know if you’re on the right track.

RGA Creative is a brand and digital marketing agency focused on small business. Let us help you get your brand in front of your audience at the right time, in the right place with the message they need to hear from you.

For more information on marketing your business, please send us an email to robynn@rgacreative.com.